What Is The Difference Between Custom Web Design And Template Web Design

If you’re thinking of growing your business, then chances are you’ve thought about getting a website. After all, they are a great way for your customers to reach you at all hours of the day, no matter when they live. The next question is, should you be buying a custom or template web design? This can be confusing – especially if you’ve never had one built before. This guide will help make things a little clearer, so you’ll be able to choose what’s right for you.

custom website design vs template website design

What is a Custom Site?

With custom designs, every element of your web page is designed specifically for you and your needs. Your goals, content and strategy are decided on first, and then a website is built around those needs.


  • Design– With custom web design, your business has complete control over all of the aspects of the site. You’ll get exactly what you want, and with the right developer, you can be confident that it’s built to the best practices in the industry.
  • Unique – Because you’ve had it built completely to your specifications, it will be entirely unique to your brand. You won’t have to worry about having the same ‘look’ as your competition.
  • Scalability – With the right company, you’ll be able to build your site as your business grows. If you need to add a new category, that can be done. If you find something isn’t working, it can be changed.
  • SEO – Search Engine Optimised Content (or SEO) is a huge part of growing organic traffic. With the high-quality content, your website will get far more traffic through google and other search engines.
  • Package – if you use the right custom web design company, they will take responsibility for everything from content, project management, and give expert advice on what will and won’t work.


  • Cost – Because your service is completely custom, you can expect a higher cost than with a template web design.
  • Time – Once again, as it’s being built completely from scratch, it typically takes longer from start to finish. 

What is a Template Site?

With a template website, you’re given the framework of a site for you to put content into. You’ll be looking for a template that comes the closest to what you’re looking for, and then changing colours and images to try to suit your brand.


  • Cost – Compared with custom web designs, these are relatively inexpensive. That’s because the original designer isn’t having to spend as long building the site for you, and they are able to sell it to more than one client.
  • Time – They are pre-built, so once you’ve written your own content, the site will be ready to publish.


  • Design –There is only so much that you’re able to customise with template web design. This is usually limited to colour schemes and images, and obviously the text that you choose. You also might not be able to scale your site, meaning it can’t grow with your business.
  • Common – With templates, you run the risk of your site looking ‘cookie-cutter’. There is nothing stopping your competition using the same design as you, which can be awkward.
  • Content –With this option, you’ll need to provide your own content, as we mentioned earlier. Though this will save you money, it can take weeks to write all the content for your site.
  • SEO – If you choose to DIY, it might not be SEO friendly, meaning search engines won’t put your website high on their search results – no matter how good your actual business is.
  • Security – hackers have been known to target template web designs, as they can quickly and easily get into multiple sites using the same technique. 

Template and custom web designs may serve the same purpose, but they offer different results. A template is great for keeping costs low and can be a good way to get your business online. However, if you want your site to look and feel completely unique, then custom is the way to go. You can scale your site as your business grows, and can rest assured that the best techniques are being used to boost your success.

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