What Is Social Media Marketing?

social media chalkboard

Social media marketing is one of the most prevalent form of marketing your content, services, brand or business. It refers to the use of social media sites like Facebook, Twitter and Google+ for gaining the attention of masses towards your cause or business. Social media marketing is also the most effective means for driving in traffic to your blog or site to establish your brand presence online.

social media chalkboard

The different social media sites have been developed to facilitate different types of social actions. At one place, Twitter allows you to share short and precise messages or updates in the form of tweets with your network of people. While Facebook acts as a larger platform that allows you to share updates, photos, event invites and displays a lot of other activities to the other people. In all, the social media is a huge platform for marketing your idea or cause to millions of people at once. This means you will get more attention, more followers, greater traffic and greater conversions from visitors to customers, thereby, greater profits.

The Relation between Search and Social Media Marketing

Though you might think what do search engines have to do with social media but, the two are closely interconnected. Social media plays a very important role in publicizing new content and new stories that indeed affects the search activity by users.

Social media can also help you in enhancing the outcomes of your SEO efforts by building beneficiary links and back links to your content or site. It is noted that many people use social media sites to search for new content and updates in different fields. This means it is vital to promote your content on social media as well. Also, the posts shared and re-shared amongst social connections are thought of as being more relevant by people. That means getting your content shared amongst social networks add to its relevancy.

Marketing Land: A Place for Social Media Marketing

Marketing Land is a site closely related to the Search Engine Land. It covers everything about internet marketing including the following topics:

  • Facebook
  • Instagram
  • Twitter
  • Pininterest
  • Google+
  • Linkedin
  • YouTube
  • How to Guides for Social Media Marketing and much more…

And the Search Engine Land is a place that speaks about search engines’ activity. However, you can also find some information related to social media news written with the perspective of search activity. Most of the articles will be related to social search stories.

Other Resources for Social Media Marketing

Other than the Search Engine Land and the Marketing Land, there exist some other useful resources for social media marketing as well. One of them is the SMX events that cover topics related to social media. Also, there is an event that is held annually on ‘SMX Social Media Marketing’.

image source:Search Engine Land

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